etailerdiary.co.uk

Well once again Christmas is rapidly approaching us, people will soon stop complaining about shops going all christmasy too early and start to think about buying presents themselves. For retailers, both online and high street Christmas 2009 is going to be very interesting. It’s fair to say that Christmas 2008 was not easy for many retailers. The so called recession was just taking hold, the media were in a frenzy trying to suggest that capitalism was about to go into melt down. To say it was a tough year for retailers would be an understatement.

I think this year things will be different, despite what we see on the news the capitalist lifestyle goes on, people are still shopping, buying new cars and new clothes. There is still plenty of money sloshing around in the system and those that have it are not afraid to spend it. Indeed without this being the case there might be a real danger of economic melt down.

One sector that has continued to do well throughout the recession is the luxury market. The credit crunch did not affect those who were cash rich, in fact to them it has represented massive opportunity to make money. It is those in debt or who need credit who have suffered dearly. One such example is a company selling chess sets who against all apparent odds established themselves just as the economic downturn took effect.

They were part of a company who had previously sold cut price wooden toys and games but in 2008 they decided to become the UK’s biggest and best online chess retailers, with a speciality in selling very luxury chess sets. They managed to secure an exclusive contract with one of the worlds finest producers of wooden chessmen and then set about marketing these amazing products using modern and dynamic Internet retailing techniques. One excellent thing about their website is the photographs, they are so clear and really show all the detail of the products they are selling.

The results were good, while other companies were scaling things back these guys saw their turnover double! While the competitors blood boiled and they lowered their prices, the customers flocked to this new company and wanted to shop for quality, not discount. They quickly realised that they were onto a good thing so has to set about securing trademark and copy rights over their chess brand and identity.

So this Christmas it might be time to buy a chess set and see for yourself what this new company is all about. It’s nice to be a part of their success, especially at a time when more companies are going bust than starting up. We can guarantee that you wont be disappointed if you do. Oh yes, I almost forgot, if you are looking for them, they are called The Regency Chess Company, look them up, I did!